May 19, 2013


Dear readers, this week, A is for *A*irbrushing ...

I’ve written about this before since it’s a topic I find quite disturbing. Although there have been attempts to stamp out airbrushing from adverts, it still seems to persist and a source of danger to impressionable young girls who just want to copy the latest airbrushed celebrity leading to anorexia/ plastic surgery. Or both.

Just last year, the UK’s advertising watchdog, the Advertising Standards Authority(ASA) announced a ban on the magazine advertisement for L’Oreal’s Revitalift Repair 10 (above). Branded as unrealistic: Hollywood actress Rachel Weisz, 41, was considered to look 20 years younger in this banned L'Oreal campaign

Likewise, the cosmetic adverts featuring airbrushed images of actress Julia Roberts and model Christy Turlington (below) - for L'Oréal's Lancôme and Maybelline brands – can’t be shown in their old format in the UK, banned by the UK’s advertising watchdog.
Here are some other examples showing just how unrealistic airbrushed ads are:

Kim Cattrall 
Banned Olay ad of Twiggy
Tina Fey – with & without scar
Men aren't immune: George Clooney – before & after
Angelina Jolie - before & after
Philippa Hamilton - before & after
Keira Knightly poster – before & after her bust was, err, enhanced - reportedly to her disquiet
And more:
Have you ever photoshopped enhanced any photos of yourself or others?
Do tell me! And do check out other posts  @ Jenny Matlock-Alphabe-Thursday, Monday Mellow YellowsMacro Monday, Ruby Tuesday, & Rednesday.

And, finally, thank you to all my dear readers who visited or commented.


Draffin Bears said...

Hi Nora and Lola,

Oh my goodness, glad some of these ads have been banned because they had been photoshopped. It is wrong and hardly surprising that people are wanting to go out and get plastic surgery and are anorexic to look like the models.
Hope all is well and you are having a good week


Rocky Mountain Woman said...

I take horrible photos so I would be happy with the "before" pics...

Tracy Cook said...

I wish someone would airbrush me

lissa said...

I suppose it's now standard to airbush everything but I don't really look at ads too closely anyhow.

I don't take photos of faces so I never airbush people at all but sometimes to remove them out of the photos, ha, ha.

hope you have a sweet day.

Carol L McKenna said...

Most of my photography is 'Straight out of the Camera' ~ my style ~ ^_^
Great post for A .

Jim said...

I'm with Tracy, I would like to be air brushed in several places.

I am not doing the Alphabe at least for now and probably not much at all until September. It got voted off. Got to see the grandkids. If I get bored or while they're in school I might.

Sherry "Edie" & Marie Antionette said...

Well...If the product don't work and they are lying about it.They should be banned.Tricking people out of their hard earned money is wrong.Especially people with low esteem.I will put a color rinse in my hair.Thats as far as I go.God gave me this face ,and if no one likes its it.Tuff kitty
XXOO Marie Antionette

Along These Lines ... said...

I tried airbrushing once. It didn't help.

Martha Kasper said...

Great post. LOL.
I took a "selfie" with my IPhone awhile back while waiting in the car for my daughter and I really liked the way it turned out, except for the lighting (I was in the car in a parking garage, using and IPhone!) so I photoshopped it to remove some "noise".... needless to say, my skin has never looked so awesome! It's my profile picture!

A is for Assateague

Debra @ Homespun said...

I would LOVE to be able to airbrush myself every morning after getting out of the shower and have it last all day, lol! :)

Fun topic! :)

EG CameraGirl said...

Sad, isn't it, that marketing uses such tricks to make us believe what they tell us is true. Consumers are way too gullible.

Sue said...

I don't like airbrushing, either. Sets up unrealistic expectations!

And I've never photoshopped a photo of myself because I'm no good at it!


Splendid Little Stars said...

no, I haven't. because I don't have the capability.
I have to say I wouldn't mind being "cleaned up" a bit!
My daughter who photographs weddings must do some refurbishing.
All this emphasis on youth and youthfulness is sad at best. Some cultures respect and revere their elders.
The photo of Rachel Weisz is ridiculous. She looks like a teenager or maybe young 20s.
Bravo to the UK!

Judie said...

I have photoshopped photos of myself, I will admit! Of course I'm not trying to sell a cosmetic, either.

Granny-Guru said...

I don't have any trouble with airbrushing skin to make it look smoother. I do have a problem with making someone too thin to stand up and giving them boobs for no good reason.

My name is Riet said...

Oh my goodness, Photoshop , That doesn't look bad, i could use soms airbrushing. LOL

fredamans said...

When is it too much airbrushing?? I can see taking out a pimple... but lines are what make your face yours.

Betty (picture circa 1951) said...

I can lighten and darken photos and that's about it! I don't think I'd do very well if I tried to improve them. :)

Pondside said...

I think that airbrushing should be banned in advertising - after all, it is false advertising. I've never photo shopped a photo of myself - don't know how. I have, however, deleted many photos!!!!

Scudds Harrison said...

Hello Nora and Lola! Sorry for the late visit but I am not going without dropping by and give some love :)

I think, I need some airbrushing,too. lol

Hugs to you both x

Lina Gustina said...

Smart women shouldn't straightly believe in what they see on advertisements.

Jim said...

Shocking, isn't it?

Liza said...

The magic of airbrushing. Love your post Nora.

My entries:
Liz (mcn)
Liz (yacb)

Annesphamily said...

My middle daughter that just graduated college took a Women's Studies class. She had a video we all watched and critiqued! Oh My Goodness! One photographer said some models are airbushed until they have no more pores! Sick! My favorite Scripture on this subject is :
7 But the Lord said to Samuel, “Do not look at his appearance or at the height of his stature, because I have rejected him; for [a]God sees not as man sees, for man looks at the outward appearance, but the Lord looks at the heart. 1 Samuel 16:7

Cottage Sweet Cottage said...

Have you seen the Dove Beauty Campaign ad? Pretty eye opening stuff!

Jenny said...

I am astonished at the differences after airbrushing.

It is no wonder so many people have unrealistic expectations.

And I admit I am guilty of the occasional red eye removal in my pictures.

As always, an amazing post!

Thanks for linking!Q